How to choose the perfect women’s jeans: styles, trends and online shopping

Denim is the most popular fabric, and it has been, is, and will remain relevant. Jeans were Levi Strauss’s, the founder of the Levi's brand, answer to the words of one gold prospector: “It is easier to find gold than a pair of comfortable and durable trousers.” That is how the history of the most popular clothing item and the world-famous jeans maker began. 

Many women are familiar with this problem: it is impossible to find “that very” pair of jeans that will fit the figure perfectly. Because of this, shopping can be exhausting, and some people even begin to feel self-conscious about their figure. However, all figures are beautiful. And you can choose comfortable jeans that will highlight your advantages by following stylists’ recommendations Read in this article about how to choose flawless jeans, what styles there are, which models are current this season, and how to order jeans online so you do not make a mistake with the size and fit. 

Jeans styles

Jeans are called universal clothing not only because of the variety of colors that suit both everyday and festive looks. There are many jeans styles. Every girl can find among such variety a pair that will fit the figure perfectly. Let’s get better acquainted with the styles and talk about how they differ. 

Straight. These are jeans with a classic cut — the same width of the legs throughout their length. They suit almost all body types and are versatile for any style.

Straight

Skinny. They fit closely to the body from the hips to the ankles. Ideal for emphasizing the figure and creating a modern urban look. This model first came into fashion in the 60s and was very popular for a long time, but when comfortable wide trousers appeared, skinny jeans were forgotten for a while. Yet they are returning to fashion in collections from Miu Miu, Balenciaga, and other global brands. 

Skinny

Mom. High-waisted, loose at the hips, and slightly tapered toward the hem. Inspired by the 90s, they are suitable for everyday style with a touch of retro. These are among the first wide jeans that became popular in the 1980s. They suit shorter girls with a defined waist. If you want to make the waist look slimmer, these jeans will handle that task, as they add shape at the hips and create the illusion of a more defined waist.

Mom

Boyfriend. Loose, slightly baggy, sometimes resembling trousers that have already been worn and stretched out. This is one of the most comfortable models. Such jeans look cool in contrast with a feminine top, such as a cut-out top or a fitted long-sleeve shirt. 

Boyfriend

Wide leg. Evenly wide legs from the hip downward. They visually lengthen the legs, especially paired with heels or a platform. The wide legs balance the silhouette, visually “softening” the difference between narrow shoulders and wide hips. These jeans can also balance broad shoulders thanks to their volume. And on top of that, they are extremely comfortable. They do not constrict and allow free movement — ideal for those who value comfort above all else. 

Wide leg

Flared. The same model that was a hit in the 70s — flared. They fit closely over the hips and widen from the knee. Volume in the calf area helps balance wider hips. Such jeans can have a high or low rise. A high rise helps visually lengthen the silhouette, while a low rise is ideal for emphasizing the stomach and creating a relaxed youthful look. 

Flared

Bootcut. They resemble flared jeans, but differ in that they gradually widen toward the hem. This is a classic and restrained style that is comfortable to wear with boots and sandals. If you like flared jeans but are bothered by the legs being too wide at the calves, pay attention to bootcut. 

Bootcut

In fact, there are many more jeans models, but here we are talking about the most popular ones, which are easy to find in clothing stores. As you may have noticed, each model can look flawless on one figure and not suit another very well. Next, we will talk about how to choose jeans that will fit your figure perfectly. 

Recommendations for choosing jeans

You have probably encountered the fact that jeans in the window look great, but as soon as you try them on, you are disappointed. Too small in some places, too big in others. Jeans can even distort proportions if you choose the wrong style. Perhaps you are ignoring exactly those models that would fit you perfectly? Let’s figure out how to choose jeans according to body type. 

Style by body type

We briefly and clearly explain which styles to pay attention to, according to your body type. 

  • X (defined waist, balanced shoulders and hips): straight, mom jeans, slim, and flare will work — they emphasize the waist and maintain balance.
  • I (slender, without defined curves): wide leg, mom, bootcut, baggy will look great — they add volume to the figure.
  • A (hips wider than shoulders, defined waist): choose straight, wide leg, bootcut, flare — they visually even out the proportions.
  • V (shoulders wider than hips, narrow hips): pay attention to wide leg, balloon, mom jeans — they add volume to the lower part.
  • O (rounded shapes, often without a clear waist): straight or tapered jeans with a mid rise fit best.

Remember that there are no unattractive figures, only not very well-chosen clothes. It is no accident that stylists professionally select styles, colors, and cuts according to your features.

Choosing a color

Blue, dark blue, light blue, gray, white, black, “faded,” after all… There are so many denim colors that it can sometimes make your head spin when it comes to choosing. In fact, color can also be chosen according to body type, and season and your overall style also play an important role in the choice. 

  1. Dark blue and black. Universal jeans that go with practically everything. They visually make the legs look slimmer and pair well with white shirts, beige trench coats, basic sweaters and longsleeves. The ideal seasons for these trousers are autumn and winter. 
  2. Light blue. They look relaxed, so they suit casual looks. A great choice for spring and summer, since they are not as hot in them. They can visually add volume, so they will suit those who want to emphasize the hips. They pair well with white, gray and pastel colors. 
  3. Gray. Neutral, but less formal than black. They are easy to style with minimalist jumpers, jackets and shirts. Ideal for the transition seasons, they suit any figure. 
  4. White and milky. Light, refreshing, ideal for summer walks. They can visually increase volume, so it is worth considering the rise and cut. White trousers can be mixed with bright clothing, while milky ones go well with natural shades of green, brown and gray. 
  5. Colored. These can be pink, khaki, green, burgundy jeans. They serve as accents in looks. Choose the color according to your skin tone (so that the fabric shade contrasts harmoniously with the skin tone without blending into it) and the overall color palette of your wardrobe.

Вибір кольору

SS25 season trends

Which jeans are in fashion in spring 2025? These are straight jeans with cuffs — they started gaining popularity back in winter, and now they often appear on fashion catwalks and in the looks of fashion influencers. The cuffs should be fairly wide.

Тренди сезону SS25

Straight blue jeans — an immortal classic that is easy to integrate into both everyday looks and business ones. After all, they pair harmoniously with blazers, shirts and loafers. 

Прямі сині джинси

Very long and super-wide jeans — one of the main trends of spring. Baggy fits are already familiar to everyone; it needs to be wider! If you value comfort and oversize pieces, this trend will become your favorite. 

Дуже довгі та суперширокі джинси

How to order the perfect jeans online? 

Now you know everything about the types of jeans and how to choose a flawless pair for your measurements. You are ready for effective and enjoyable shopping. We share a few recommendations on how to order an online pair of jeans that will perfectly complement your wardrobe:

  • measure your measurements, namely the hip and waist width, as well as the inseam length; 
  • compare the results with the size chart on the website — rely on the brand’s size guide, not your usual size;
  • check the fabric composition — the presence of elastane adds comfort, but natural fabric, namely cotton, should predominate in the composition;
  • pay attention to the return policy so that you have the option of exchange.

You can buy original branded jeans from world designers at https://invogue.ua/ua/catalog/zhinkam/odyag/dzhinsi. This is an official Ukrainian retailer of premium clothing, footwear and accessories that guarantees free delivery, exchange and returns, as well as fitting before payment. We wish you to find the jeans in which you will feel confident and comfortable!

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