Which Apple Watch model to choose in 2025
Apple Watch is perhaps the most popular smartwatch in the world. Like other Apple products, it stands out for its trademark reliability, minimalist design, and wide range of functions and capabilities. In 2025, two models are in highest demand — the budget newcomer Apple Watch SE and the flagship Series 10. In this article, we will look at the features of each option so you can choose the best one for your needs.

Apple Watch SE
The watch is equipped with a Retina OLED display with a maximum brightness of 1000 cd/m². The screen, with a diagonal of 1,57 inches (depending on the version), responds instantly to touch, creating a clear, high-contrast image even in sunlight. The durable aluminum case comes in several shades:
- black;
- gray;
- silver;
- “rose gold.”
The 5 ATM water resistance rating lets you swim in a pool or walk in the rain without concern. The advanced S5 processor with a 64-bit dual-core architecture works twice as fast as its predecessor. The watch’s functionality is equally appealing:
- receiving calls and SMS;
- tracking social media and reminders;
- built-in voice assistant;
- SOS function for emergencies;
- music control on a smartphone;
- Sleep app for analyzing rest quality;
- optical sensor (pulse oximeter);
- built-in compass.
The fitness tracker monitors physical activity, tracks calories burned, distance covered, and analyzes progress. Smart algorithms record results in different sports, from running and swimming to dancing.
Apple Watch Series 10
The new version of the flagship smartwatch has a case just 9,7 mm thick, making it 10% thinner than the previous generation. At the same time, the display has grown by 30% compared with Series 6, becoming the largest in Apple Watch history. The design has also changed — the case and display now have smoother, more rounded forms.
Apple Watch Series 10 features an aluminum or titanium case (depending on the version) with an updated metal back panel with built-in antennas. Despite the larger display, the watch is lighter than its predecessor. It can withstand immersion in water to a depth of 50 meters, so you do not need to take it off while swimming, showering, or surfing.
The general specifications are as follows:
- screen: LTPO3 OLED, brightness up to 2000 nits, density 326 ppi;
- battery: up to 18 hours of operation in standard mode, fast charging (allows you to reach 80% charge in just 30 minutes);
- connectivity: Wi-Fi 4, Bluetooth 5.3, GPS, LTE, NFC;
- case colors: aluminum — Jet Black, Rose Gold, Silver; titanium — Slate, Gold, Natural.
At the core of Apple Watch Series 10 is the powerful Apple S10 chip with a 4-core neural unit that speeds up AI functions. For the first time in the lineup, sleep apnea detection has appeared: the built-in accelerometer analyzes the user's breathing throughout the night — and if signs of the disorder are detected, it sends a notification with a detailed report that can be shown to a doctor.